Recruiting is not an easy job. The success of your focus group depends on the quality of your respondents. The next time you need to recruit, expect your focus group recruiting firm to follow these 10 Laws. 

The success of a qualitative research project depends on the quality of the respondents that are recruited. Getting the best respondents possible comes down to high caliber recruiting. Some techniques work better than others.

Following are 4 tips we value at Group Dynamics to help ensure a top-notch recruiting process that provides the ideal respondents for your next research project.
 

It's no secret that the Internet is a transformative force in the world today. Qualitative research is no exception; as the marketing research industry evolves, there's a tendency to accomplish tasks by creating online questionnaires and focus groups. 

Take a look at the benefits of in-person interviews for research purposes and how it enhances the observation of human interaction. 
 

We asked research consultants the following question:

"You are entering a focus group facility for the first time...What are your top priorities when you arrive and while you are there?"

The secret to great qualitative results is no secret at all: Great customer service will produce great qualitative results and bring clients back each time.

The issue of dealing with cheaters is not a new one, and firms that are willing to confront the problem head on are better equipped to deliver qualitative data in its most unadulterated form. Qualitative research uses small, undiluted focus groups to determine the behaviors, attitudes and motivations of a core demographic. Unfortunately, "professional respondents" often join focus groups by adapting their demographic information to suit surveys. A high-quality qualitative research firm makes sure to weed out those "cheaters!"  

There is almost nothing worse than a breach of data security that will drive your clients out the door. In qualitative research, confidentiality is a major priority. Why? You might ask—because it gains your clients’ trust.

If you pay for a quality service, you will get quality results! An experienced qualitative research firm will be competitive with the pricing, but not necessarily the least expensive.